With 14 years of dedication to culture. The bbcc expo of Venice is an ideal and prominent showcase for presenting excellence in the valorisation of the great legacy of cultural patrimony and activities in Italy and worldwide. For 14 years, the Expo’s showroom has hosted exchanges with some of the most dynamic contributors in the sector, helping to advance proposals and encourage collaboration for the development of distinguished excellence. For the promotion of cultural activities, a number of renowned Italian groups have exhibited their projects at the bbcc expo providing a thorough account of their ideas, project initiatives and highly advanced experiences in territorial marketing. It is in this setting that the Area Festival was launched five years ago with the aim of promoting and calling attention to the strong links that the exhibitions have established throughout the national territory, leading to its role as a protagonist in the sector of cultural tourism.

The protagonists of the Expo. Protagonists from both public and private sectors meet regularly in our showroom to discuss project strategies and develop new lines of collaboration, involving: design studios, associate offices, bank foundations, operators in the technological sectors of multi-media, lighting and merchandising for temporary exhibits and museums, organisers of events, publishers and print-makers, interior designers for exhibition spaces, software programmers, graphic and web designers, museum merchandising (for bookshops, restaurants and audio-guides), local administration entities, museums, University foundations, park institutions, schools and research centres. A wealth of conferences, events and meetings with people and high-level international groups can always be expected, offering a wide range of important opportunities to exchange ideas regarding the different themes and topics affecting the sector. It is within this context that the 12th edition of the Premio alla Comunicazione [Communications Awards] aims to signal the most prominent of communications endeavours with the purpose of promoting and endorsing cultural activities and patrimony.

Culture & Tourism. The bbcc expo also takes on the task of developing a link between historical-artistic capital and the tourism division in Italy. Historic town centres, cities of art, large-scale parks, cultural itineraries, Grand Tours, museum networks and religious tourism all take part in an appointment that involves tourism agencies coming from every Italian region and from major European countries that are seeking out the opportunities of discovery in Italy, which offers the advantages of a veritable cultural industry and a wonderful nature oasis, rich with unique environments and marvellous panoramas. The main interests and initiative were started among the Expo stands with Viaggiandum Est – the Stock Exchange of Cultural Tourism, having reached its 11th edition: an entire day of one-to-one appointments which allow for supply and demand operators to directly meet with one another and discuss proposals for travel, charter trips, specialised itineraries and the latest novelties in the offers of tourist destinations.

A look at Restoration. Parallel to the bbcc expo, Restaura – the 6th Exhibition on the Restoration of the Cultural Heritage will take place. The program offers a wide range of services and opportunities dedicated to B2B, presenting itself as an ideal meeting place for Italian and international companies, as well as specialised professional operators in the field in order to promote their activities, products and projects. Restaura proposes a focus on themes of innovation and internationalisation in the corporate sectors of restoration. With this motivation, Restaura presents itself as a “central forum for professionals in the field of restoration”, in which Italian enterprises, aiming towards international circuits, have the opportunity to meet representatives of European and extra-European companies taking part in the exhibition’s meetings.